Whether you’re starting an ecommerce business or working in retail, chances are you’ll come across some of these essential ecommerce terms at some point. But what do all these terms mean? Are there other terms that should be included on this list? Check out this curated list of the best ecommerce terms and definitions to make sure you have the most up-to-date information on hand.
Affiliate marketing is a type of online marketing in which a business rewards an affiliate for each visitor or customer brought about by the affiliate’s own marketing efforts. It’s a popular way to earn money online, and can be used in conjunction with other types of online marketing, such as email marketing and pay-per-click advertising. To get started, you’ll need to find a reputable affiliate program and sign up as an affiliate.
A/B testing is a technique used to compare two versions of a web page to see which one performs better. By showing half of your visitors one version and half the other, you can track which version leads to more conversions. A/B testing can be used for anything from testing the color of a button to the copy on a landing page.
In its simplest form, A/B testing means comparing two versions of something in order to decide which one works best. You’ll know if it’s working because the winning version will produce higher conversion rates than the losing version. If you have an e-commerce website or blog that needs help converting visitors into customers, then it’s time to start testing!
Breadcrumbs are the text links that show you your location on a website. For example, if you’re on a product page, the breadcrumb might say Home > Clothing > Men’s > T-Shirts. They help visitors understand where they are on a website and how to get back to the homepage if they want. Top e commerce terms #4: Cookie: A cookie is a piece of data stored in a browser by an Internet site for later retrieval.
The content of the cookie is used to identify individual users as they navigate different pages on a website so that you can be provided with personalized information from one page to another. Cookies are small files stored on your computer or mobile device when you visit certain websites, and can only be read by servers in the domain which issued them.
Conversion Rate Optimization (CRO)
Conversion rate optimization is the process of making changes to your website with the goal of increasing the percentage of visitors who take a desired action. This could be anything from signing up for a newsletter to making a purchase.
CTA (Call To Action)
A CTA is a button or text that prompts your website visitors to take a specific action, such as buy a product, sign up for a newsletter, or download a PDF. While the CTA itself is usually just a few words, it can be very effective in increasing conversions. Here are the top eight ecommerce terms you need to know.
#6: Dynamic Content
Dynamic content is one of the top e commerce terms you need to know. It refers to content that changes based on certain factors, such as the user’s location or device. This type of content can be used to personalize the user experience and increase conversions.
Exit Intent Popup
An exit intent popup is a form of lead capture that appears when a visitor is about to leave your site. It’s an opportunity to offer them something valuable in exchange for their contact information. Exit intent popups can be highly effective, but they need to be used sparingly, or they’ll become annoying.
#8: Product Page (five sentences): A product page is a page on your website that showcases a single product. It typically includes photos, descriptions, pricing information, and customer reviews.
Shopping Cart Abandonment Recovery (SCAR)
When a potential customer puts items in their online shopping cart but doesn’t complete the purchase, it’s called shopping cart abandonment. SCAR is the process of reaching out to these customers and trying to recover the sale. This can be done through retargeting ads, emails, or other forms of contact.
Conversion Rate: The conversion rate is how many people who see your ad convert into customers. It’s calculated by dividing your total number of sales by the number of people who saw your ad, then multiplying that by 100%.
Digital Marketing: Digital marketing has become an integral part of any business marketing strategy because social media channels allow companies to directly interact with their target audience and engage them on a personal level.