How to Create a Stand-Out Brand on Instagram in 8 Simple Steps
If you have a brick-and-mortar business, and you’re looking to build your brand presence, chances are you’ve already figured out how to use Instagram to your advantage. With over 800 million monthly active users, Instagram is one of the most popular social networks on the planet – and thanks to its visual focus, it’s also one of the most powerful tools available to help entrepreneurs grow their businesses.
1) Research your target market
Take some time to understand who your target market is and what they’re looking for on Instagram. Chances are, they’re already following similar accounts to the ones you want to emulate. Once you know who your target market is, you can start creating content that appeals to them. Find the top ten posts by influencers within your industry and figure out why these posts got so much engagement. Why did people love this post? What was their emotional state before viewing it? What do they feel after viewing it? The answers to these questions will help you make better decisions about how to create engaging content for your followers.
2) Choose a niche
When it comes to building a brand on Instagram, one of the most important things you can do is choose a niche. By honing in on a specific niche, you’ll be able to more effectively target your ideal customer and create content that resonates with them. Plus, you’ll be able to build a stronger, more recognizable brand. Here are five tips for choosing a niche for your brand: -Niche down by product or service offered: If you have multiple services or products, try narrowing down which one suits your brand best. For example, if you offer website design as well as logo design, consider specializing in just one area instead of doing both. -Niche down by audience: Consider who would best suit your business — those who are interested in a particular industry?
3) Start with an Intro Video
A quick video intro is a great way to start your brand’s story on Instagram. You can use this type of video to introduce yourself, your team, or your company culture. Keep it short and sweet (under one minute is ideal), and make sure to include a call-to-action so viewers know what to do next.
4) Follow your followers from other social media sites
Many people use Instagram as a way to connect with friends and family, but it can also be used as an effective marketing tool. If you want to build your brand on Instagram, start by following your followers from other social media sites. This will help you get started with a base of followers who are already interested in what you do.
5) Post Consistently (at least once per day). Schedule ahead.
In order to create a stand-out brand on Instagram, you need to be posting consistently. That means at least once per day, but ideally multiple times per day. The best way to make sure you’re posting consistently is to schedule your content ahead of time. You can use a tool like Later or Hootsuite to do this.
6) Repost and regram others’ content using apps like Repost, Regram, or Later
A great way to get started with building your brand on Instagram is by reposting and regramming others’ content. This is a great way to get your name out there and start building up a following. Plus, it’s a great way to find new content to post. There are a few different apps you can use to do this, like Repost, Regram, or Later. Just make sure you give credit where it’s due!
7) Use hashtags
Using hashtags is one of the best ways to get your content seen by more people. When you use relevant hashtags, you can reach new audiences and get your content in front of people who are interested in what you have to say. Plus, using hashtags can help you track your progress and see how your content is performing. Here are some tips for using hashtags
8) Use location tags and mentions
Use location tags and mentions to let your customers know where you are and what you’re up to. By tagging your location, you make it easier for customers to find you and connect with you. Plus, it can help create a sense of community around your brand.